31%
active utilisation target — vs ~6% legacy EAP baseline
The world's first Personal EAP
PERTH · WESTERN AUSTRALIA — EST. 2026
Becoming human again.
The first Personal EAP — anonymous, in your pocket, every day. Funded by your employer.
Owned by you.
01 — The gap
SAFE WORK AUSTRALIA · SIRA · PRODUCTIVITY COMMISSION
The safety net exists.
Almost no one uses it.
~5%
of staff ever use a traditional EAP. In trades & construction it falls to ~2%.
40%
never reach out — they fear a confidentiality breach that gets back to the employer.
$67k
median Australian psychological-injury claim, and rising fast.
+161%rise in mental-health comp claims over 10 years
12%of all serious workplace claims are now mental-health — up 14.7% in a year
Most EAPs are technically available, and emotionally unusable.
02 — The false fix
You can't argue
You can't argue
a workforce out of
a trust problem.
Telling people "it's confidential, promise" has failed for decades — because the fear isn't irrational. It's structural. Every attempt to fix the EAP with a better hotline or a better promise has patched the wrong thing.
So we changed who the program belongs to.
An EAP you're given…is the company's.
An EAP that's yours…is the one you'll actually open.
The employer still funds the counselling. BlueLabs becomes the front door people finally walk through — and these tools are the first build of that fix.
The legacy EAP — given to you
✕ Belongs to the company — using it signals you're struggling.
✕ Confidentiality is a promise, not a structure.
✕ A phone number for a crisis — nothing for the daily build-up.
✕ Ends the day you leave the job.
The Personal EAP — yours
✓ Anonymous and yours — the fear has nothing to attach to.
✓ Privacy is the architecture, not a marketing line.
✓ In your pocket, every day. Proactive, not just reactive.
✓ It follows you, not your job.
03 — The suite
11 TOOLS · 3 PILLARS — MIND · BODY · CONNECT
One app you own.
THEUS↗
Anonymous AI companion, day or night. The private place to start.
In pilot
Daily Check-in↗
30-second mood log that builds a habit.
In pilot
Daily Card↗
One honest line of motivation a day.
In pilot
Support Connect↗
Two-tap warm hand-off into the counsellors your employer already funds, plus Medicare.
In pilot
Crisis Backbone↗
Always free, always on, never metered. Lifeline, 13YARN, Beyond Blue — one tap.
In pilot
CaseLock↗
Private, encrypted evidence timeline for bullying, harassment or misconduct.
Roadmap
CouncilChat↗
Connect to a real psychologist or psychiatrist when you're ready.
Roadmap
TrueNorth↗
Remote-work safety: journey planning, check-ins, offline cache, dispatch console.
Roadmap
9:41
THEUS
● Private · online
Rough night?
Can't switch the head off. Big day tomorrow.
Let's slow it down. One thing on your mind — not the whole pile.
✚ Need a person? Crisis support — one tap, always free.
Message THEUS…
↑
9:41
Good
evening.
evening.
Friday · daily check-in
6.2
🔥 12-day streakHabit
Today's card →“Ask for the help you'd give.”
9:41
BlueLabs
YOURS · ANON
Mind
THEUS · check-in · journal · card
Body
Breathe · nutrition · movement
Connect
Warm hand-off · CouncilChat · buddy
Need help now →
The dashboard in your pocket — private by design, never visible to your employer.
04 — The proof
Utilisation is
Utilisation is
the product.
BlueLabs is built to make the support system get used. The employer pays for care without owning the worker's private story. Software margin stays high because the clinical care stays employer-funded.
88%
gross margin on the personal software tier
11 tools
across 3 pillars — Mind · Body · Connect
$17 pepm
per employee / month — priced at the top, because utilisation is the value
05 — Body & Mind
Somewhere to
Somewhere to
put it down.
Not every weight is a crisis. The daily build-up — the 2am noise, the thing you can't say at work — needs a private page before it needs a phone call. Journal it, sketch it, breathe through it. THEUS holds the thread; you keep the pen.
A support tool, not a substitute for clinical care — and one tap from real help, every single time.
06 — How it worksFRONT DOOR · NAVIGATION LAYER — NOT A REPLACEMENT
You
Anonymous.
Yours.
Yours.
No login required to start. The fear has nothing to attach to.
BlueLabs
The front
door.
door.
THEUS, daily check-in and the crisis backbone — habit, not a hotline.
Warm hand-off
Into real
care.
care.
Your existing EAP + Medicare Better Access — up to 10 rebated sessions a year.
Your employer
Aggregate
only.
only.
Themes and utilisation. Never who. Never why.
We don't replace the safety net. We make it get used.
↻ It follows the person, not the job. Leave the company and the anonymous tier stays yours — so your people carry BlueLabs to their next employer.
07 — The people most at risk
Built first for
Built first for
the worst
numbers.
- The phone line on the lanyard never gets called.
- "She'll be right" is the prevention plan.
- Critical incidents happen on shift, in camp, and on the road.
When someone reaches for something in the worst moment of their life, the thing in their hand should not belong to their boss.
9
a day
Nine Australian men take their own lives, every day.
“Nine a Day” is the documentary. This is the response.
08 — By the numbersA MOVEMENT, NOT JUST A MARKET
One pilot is the floor. Every account compounds.
~73k
Employer TAM
medium + large Australian employers — the defensible market.
$12m
at 600 employers
just 0.8% of the market — the headroom is enormous.
$146m
at 10% reach
national penetration — the north-star.
$10k
to start
a 90-day pilot for 100–250 employees.
09 — PrivacyTHE PROMISE ISN'T A PARAGRAPH. IT'S THE BUILD.
Privacy is
the product.
No employee login required for pilot deployment.
No individual employer visibility. Ever.
No chat transcripts in the employer dashboard.
Min cohort thresholds so no one can be re-identified.
Only aggregate signal — themes, utilisation, hand-off & crisis-path opens.
All crisis pathways clinically reviewed. AI is disclosed — THEUS is not a clinician.
The privacy promise isn't a paragraph at the bottom of a page. It's the design.
10 — Why nowLAW · CLAIMS · BUILT · MOVEMENT
The window
is open.
⚖️
The law changed.
Psychosocial hazards are now an enforceable WHS duty in WA and Victoria — and enforcement is ramping. Employers need evidence they're acting.
📈
The claims are exploding.
Mental-health conditions are 12% of all serious workplace claims and rising 14.7% year on year. Median time lost is almost 5× longer than other injuries.
🛠️
It's already built.
THEUS and CaseLock exist today. Pilot-ready — not a slide-deck promise.
🎬
A movement, not a market.
“Nine a Day” — a documentary on Australia's male-suicide crisis — gives BlueLabs an audience most EAP vendors would pay dearly to reach.
11 — The point
We will never claim BlueLabs prevents suicide. We'll say this: the first step out should be private, and it should be yours.
BlueLabs — becoming human again.
12 — For employers
Fund support
without owning
your worker's
private story.
A private front door your people will actually open. Earlier support — before problems become claims, absences, resignations or crises. Anonymous aggregate insight into workforce wellbeing. A defensible action toward your psychosocial-risk duties.
Pilots from A$10k for 100–250 employees over 90 days.
Annual from A$8–17 per employee / month. Add-ons: CaseLock · TrueNorth · Employer Insight.
If you need help right now — free, 24/7, and not connected to your employer
Lifeline 13 11 14
13YARN 13 92 76
Suicide Call Back 1300 659 467
Beyond Blue 1300 22 4636
MensLine 1300 78 99 78
1800RESPECT 1800 737 732
In immediate danger: call 000
A program you're given —
or a Personal EAP you own.
We built
the second one.
the second one.
BlueLabs® Becoming human again.
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